According to the CoreBrand Power 100 2007 study,
which polled about 12,000 U.S. business decision-makers, Microsoft
dropped from number 12 in the ranking of the most powerful U.S. company
brands in 2004 to number 59 last year. In 1996, the company ranked
number 1 in brand power among 1,200 top companies in about 50 industries.
The decline in and of itself is not indicative that a company is losing its
mindshare or reputation among customers. However, what’s significant in
Microsoft‘s case is that the decline has been consistent over a number
of years, and has plunged dramatically in a brief time.
Source: PC World.